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Superior Luggage Company Has Undertaken the Task of Identifying Its

Question 53

Multiple Choice

Superior Luggage Company has undertaken the task of identifying its products in the decline stage of the PLC.Which of the following should be done in the identification process?


A) Regularly conduct focus groups
B) Regularly review market share
C) Regularly replace brand managers
D) Regularly review management's pet projects
E) Regularly reduce the promotional budget

Correct Answer:

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