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    Principles of Marketing Study Set 2
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    Exam 9: Products,services,and Brands: Building Customer Value
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    A Major Drawback of Multibranding Is That Each Brand Might
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A Major Drawback of Multibranding Is That Each Brand Might

Question 90

Question 90

True/False

A major drawback of multibranding is that each brand might obtain only a small market share,and none may be very profitable.

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