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    Exam 9: Products,services,and Brands: Building Customer Value
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    In Assessing Which New Features to Add to a Product,a
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In Assessing Which New Features to Add to a Product,a

Question 92

Question 92

Short Answer

In assessing which new features to add to a product,a company must weigh each feature's ________ to customers versus its ________ to the company.

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