Multiple Choice
An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A) Line extension
B) Brand extension
C) Multibranding
D) New brands
E) Rebranding
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q26: A company might stretch its product line
Q89: A store brand is a brand created
Q90: A major drawback of multibranding is that
Q91: "I love New York" is an example
Q92: In assessing which new features to add
Q93: Give an example of the most basic
Q95: Customers come to know a brand through
Q96: Which strategy involves weeding out weaker brands
Q99: Sometimes marketers use commercial marketing concepts and
Q130: In a service business,the customer and front-