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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    A Company Uses Market Segmentation to Divide Large,heterogeneous Markets into Smaller
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A Company Uses Market Segmentation to Divide Large,heterogeneous Markets into Smaller

Question 42

Question 42

Short Answer

A company uses market segmentation to divide large,heterogeneous markets into smaller segments.These segments can be reached more ________ with products and services that match their unique needs.

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