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Mass Marketers,such as Walmart and Zellers,often Ignore Market Segment Differences

Question 16

Multiple Choice

Mass marketers,such as Walmart and Zellers,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?


A) Undifferentiated marketing
B) Differentiated marketing
C) Target marketing
D) Concentrated marketing
E) Micromarketing

Correct Answer:

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