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    Principles of Marketing Study Set 2
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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    As You Like It Inc
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As You Like It Inc

Question 17

Question 17

Short Answer

As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

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