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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    In Measuring Financial ROI,both the R and the I Are
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In Measuring Financial ROI,both the R and the I Are

Question 121

Question 121

True/False

In measuring financial ROI,both the R and the I are uniformly measured in dollars.But there is as of yet no consistent definition of marketing ROI.

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