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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    A Strategic Business Unit (SBU)is a Company Division or Product
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A Strategic Business Unit (SBU)is a Company Division or Product

Question 119

Question 119

True/False

A strategic business unit (SBU)is a company division or product line,never a single product or brand.

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