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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    A Company Needs to Understand the Marketplace and Customer Needs
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A Company Needs to Understand the Marketplace and Customer Needs

Question 147

Question 147

Short Answer

A company needs to understand the marketplace and customer needs and wants and then ________ according to the five-step model of the marketing process described in the text.

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