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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    When an Airline Goes After a "Share of Travel" from Its
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When an Airline Goes After a "Share of Travel" from Its

Question 149

Question 149

Short Answer

When an airline goes after a "share of travel" from its customers,it is attempting to increase ________.

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