Which of the Following Best Explains Why Consumers Have Greater

Essay

Which of the following best explains why consumers have greater power and control in today's marketplace?
A. The production concept and competition have lowered prices.
B. Implementation of the product concept has resulted in continually improving products.
C. Customer-driven marketing creates products and services that meet customers' future needs.
D. More companies are implementing social marketing and weighing long-term costs and benefits.
E. Through new communication technologies, customers have more information about brands and a wealth of platforms for airing and sharing their views with other consumers.