Multiple Choice
The major difference between a contest and a sweepstakes is _____.
A) that contests are aimed at repeat purchases
B) that contests are tied to patronage
C) the extent to which skill is involved in winning
D) the sponsorship
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Extensive coverage means high reach and high
Q10: In a distributed promotion effort,_.<br>A)reach is stressed
Q11: In massed advertising,_.<br>A)reach is irregular throughout the
Q12: Extensive media coverage refers to _ reach
Q13: The first step in the hierarchy of
Q15: The early stages of the hierarchy of
Q16: Frequency refers to the number of distinct
Q17: Which advertising medium generally has circulation or
Q18: The major distinction between the canned sales
Q19: The creation of regional editions,editorial association,and use