True/False
The percentage-of-sales technique of establishing an overall promotional budget is likely to provide too much funds in periods of high sales and too few funds in periods of low sales.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q38: What type of advertisement should be used
Q39: Existing customers are encouraged to bring in
Q40: Intensive media coverage is _ reach with
Q41: "How large is your family?" and "How
Q42: Two or more retailers share costs in
Q44: A difficulty associated with the use of
Q45: The efficiency of a medium is typically
Q46: Which element in the retail promotion mix
Q47: The first stage in the hierarchy of
Q48: For many advertisers,particularly those with small trading