Question 1

A firm can determine information about inventory movement,sales by different personnel,and sales volume through an analysis of _____.

Accepted Answer

A) store observation reports 
B) customer billings 
C) inventory records 
D) written reports

Question 2

Secondary data sources such as the U.S.Census of Retail Trade may be inappropriate for a researcher due to the categories used by the government to study demographics such as age and income.

Accepted Answer

A) True 
 B)False

Question 3

Vendors can communicate shipping information with retailers through electronic data interchange (EDI).

Accepted Answer

A) True 
 B)False

Question 4

Frequent shopper programs and customer and vendor analysis are made possible through _____.

Accepted Answer

A) data-base management 
B) data mining 
C) electronic data interchange 
D) data warehousing

Question 5

Observation is most appropriately used in the study of which stage of the consumer decision process?

Accepted Answer

A) purchase 
B) post-purchase behavior 
C) information 
D) stimulus

Question 6

Respondent bias is minimized in which data collection technique?

Accepted Answer

A) mail survey 
B) simulation 
C) experimentation 
D) observation

Question 7

A retailer seeks to study the impact of price on consumers' purchases.The most appropriate technique is _____.

Accepted Answer

A) an experiment 
B) simulation 
C) the semantic differential 
D) observation

Question 8

A store seeks to determine the percent of consumers who pass by a given location,and the percent of these customers that purchase a given product.The most appropriate data collection technique is _____.

Accepted Answer

A) mail questionnaires 
B) telephone interviewing 
C) observation 
D) phone interviewing

Question 9

The respondent is told the real purpose of data collection in all surveys.

Accepted Answer

A) True 
 B)False

Question 10

One or more factors are manipulated under controlled conditions in which research technique?

Accepted Answer

A) questionnaire 
B) observation 
C) experiment 
D) secondary data analysis

Question 11

Ongoing studies are made available to many clients for a fee by _____.

Accepted Answer

A) commercial research houses 
B) the U.S.government (federal) 
C) channel members 
D) the Business Periodicals Index

Question 12

Only controllable variables can be manipulated in simulation.

Accepted Answer

A) True 
 B)False

Question 13

A major advantage of a retail information system is _____.

Accepted Answer

A) the continuous nature of data collection and analysis 
B) its low cost 
C) the use of competitor data 
D) the use of verified data from government sources

Question 14

A store's image can be studied using _____.

Accepted Answer

A) observation 
B) extrapolation 
C) sales data 
D) the semantic differential

Question 15

A retailer needs to determine its customers' attitudes in conjunction with a legal court case.The retailer should utilize _____.

Accepted Answer

A) a nonprobability sample 
B) observation 
C) a probability sample 
D) an experiment

Question 16

Internal secondary data are based on attitudes,whereas external secondary data are based on behavior.

Accepted Answer

A) True 
 B)False

Question 17

Relevant data are collected,organized,and stored on a continuous basis in marketing research.

Accepted Answer

A) True 
 B)False

Question 18

Respondent cooperation is not required in which primary data source?

Accepted Answer

A) personal survey 
B) mail survey 
C) telephone survey 
D) observation

Question 19

A retailer seeks to determine the quality of sales personnel presentations.An appropriate primary data collection technique is _____.

Accepted Answer

A) observation 
B) a mail survey 
C) an experiment 
D) simulation

Question 20

The survey technique with the fastest response is a(n)_____.

Accepted Answer

A) telephone survey 
B) mail survey 
C) experiment 
D) personal survey

Exam 8: Information Gathering and Processing in Retailing

A firm can determine information about inventory movement,sales by different personnel,and sales volume through an analysis of _____.

Secondary data sources such as the U.S.Census of Retail Trade may be inappropriate for a researcher due to the categories used by the government to study demographics such as age and income.

Vendors can communicate shipping information with retailers through electronic data interchange (EDI).

Frequent shopper programs and customer and vendor analysis are made possible through _____.

Observation is most appropriately used in the study of which stage of the consumer decision process?

Respondent bias is minimized in which data collection technique?

A retailer seeks to study the impact of price on consumers' purchases.The most appropriate technique is _____.

A store seeks to determine the percent of consumers who pass by a given location,and the percent of these customers that purchase a given product.The most appropriate data collection technique is _____.

The respondent is told the real purpose of data collection in all surveys.

One or more factors are manipulated under controlled conditions in which research technique?

Ongoing studies are made available to many clients for a fee by _____.

Only controllable variables can be manipulated in simulation.

A major advantage of a retail information system is _____.

A store's image can be studied using _____.

A retailer needs to determine its customers' attitudes in conjunction with a legal court case.The retailer should utilize _____.

Internal secondary data are based on attitudes,whereas external secondary data are based on behavior.

Relevant data are collected,organized,and stored on a continuous basis in marketing research.

Respondent cooperation is not required in which primary data source?

A retailer seeks to determine the quality of sales personnel presentations.An appropriate primary data collection technique is _____.

The survey technique with the fastest response is a(n) _____.