Question 1

Recognition of unfulfilled desire occurs when a consumer _____.

Accepted Answer

A) discovers that a product needs to be repurchased 
B) becomes aware of a product he/she has not previously purchased 
C) notices that products have worn out 
D) needs to replenish products

Question 2

The best way to describe ethnic and racial groups in terms of consumer lifestyles is by _____.

Accepted Answer

A) cultural influences 
B) subcultural influences 
C) social performance 
D) family life cycle

Question 3

Further purchase and re-evaluation are components of which stage in the consumer decision process?

Accepted Answer

A) information search 
B) evaluation of alternatives 
C) purchase act 
D) post-purchase behavior

Question 4

Two components of problem awareness are _____.

Accepted Answer

A) information search and purchase behavior 
B) commercial and noncommercial cues 
C) recognition of shortage and recognition of unfulfilled desire 
D) physical risk and social risk

Question 5

Doubt that the correct product has been purchased is known as _____.

Accepted Answer

A) psychological risk 
B) perceived risk 
C) cognitive dissonance 
D) information re-evaluation

Question 6

In comparison to lifestyles,demographics are _____.

Accepted Answer

A) easier to measure 
B) more likely to be profiles 
C) more difficult to measure 
D) growing at a faster rate

Question 7

The family life cycle shows _____.

Accepted Answer

A) families which share a distinctive heritage 
B) how a typical family evolves from bachelorhood to children to solitary retirement 
C) the extent to which groups influence a person's thoughts and actions 
D) the ranking of people within a culture

Question 8

Consumer researchers that argue that a consumer's shopping behavior is difficult to categorize due to situational factors (such as immediacy of need)or degree of involvement favor use of which lifestyle factor?

Accepted Answer

A) gender roles 
B) poverty of time 
C) component lifestyles 
D) consumer sophistication and confidence

Question 9

A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times.The retailer is responding to which demographic and lifestyle factor?

Accepted Answer

A) gender roles 
B) poverty of time 
C) component lifestyles 
D) consumer sophistication and confidence

Question 10

Which group is not reflected in the traditional family life cycle?

Accepted Answer

A) solitary retired 
B) single-parent families 
C) young marrieds 
D) old aged

Question 11

Lifestyles are easily identifiable and measurable population statistics.

Accepted Answer

A) True 
 B)False

Question 12

The process whereby individuals decide whether,what,when,where,how,and from whom to purchase goods and services is _____.

Accepted Answer

A) commercial search 
B) consumer behavior 
C) marketing research 
D) outshopping

Question 13

A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.

Accepted Answer

A) differentiated 
B) mass 
C) concentrated 
D) focused

Question 14

Post-purchase behavior falls into either of two categories: further purchases or re-evaluation.

Accepted Answer

A) True 
 B)False

Question 15

Cognitive dissonance relates to pre-purchase anxiety.

Accepted Answer

A) True 
 B)False

Question 16

High-risk products generally require _____.

Accepted Answer

A) impulse purchasing 
B) extended decision making 
C) limited decision making 
D) routine decision making

Question 17

The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk.

Accepted Answer

A) psychological 
B) social 
C) physical 
D) performance

Question 18

Local advertising is ineffective in reaching _____.

Accepted Answer

A) baby boomers 
B) Generation X consumers 
C) outshoppers 
D) bachelors

Question 19

The use of opinion leaders as sources of information comprises a social source of information.

Accepted Answer

A) True 
 B)False

Question 20

The type of impulse shopping which is least planned by consumers is unplanned substitution.

Accepted Answer

A) True 
 B)False

Exam 7: Identifying and Understanding Consumers

Recognition of unfulfilled desire occurs when a consumer _____.

The best way to describe ethnic and racial groups in terms of consumer lifestyles is by _____.

Further purchase and re-evaluation are components of which stage in the consumer decision process?

Two components of problem awareness are _____.

Doubt that the correct product has been purchased is known as _____.

In comparison to lifestyles,demographics are _____.

The family life cycle shows _____.

Consumer researchers that argue that a consumer's shopping behavior is difficult to categorize due to situational factors (such as immediacy of need) or degree of involvement favor use of which lifestyle factor?

A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times.The retailer is responding to which demographic and lifestyle factor?

Which group is not reflected in the traditional family life cycle?

Lifestyles are easily identifiable and measurable population statistics.

The process whereby individuals decide whether,what,when,where,how,and from whom to purchase goods and services is _____.

A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.

Post-purchase behavior falls into either of two categories: further purchases or re-evaluation.

Cognitive dissonance relates to pre-purchase anxiety.

High-risk products generally require _____.

The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk.

Local advertising is ineffective in reaching _____.

The use of opinion leaders as sources of information comprises a social source of information.

The type of impulse shopping which is least planned by consumers is unplanned substitution.