Multiple Choice
A retail firm wants to focus its efforts on a narrow target market: deep-sea fishing enthusiasts who wish to purchase costly fishing accessories.The most appropriate nonstore-based strategy mix (with the lowest waste coverage) is _____.
A) airport retailing
B) direct selling
C) vending machines
D) direct marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q16: A way of collecting,storing,and using relevant information
Q17: A direct marketer can reduce the costs
Q18: Which of the following is not a
Q19: Vending machine transactions are not considered part
Q20: Merchandise cannot generally be examined by consumers
Q22: A major disadvantage to the use of
Q23: Web-based retailers can either operate their own
Q24: Duty-free shopping is an important component to
Q25: The characteristics of Web users can be
Q26: In comparison to direct selling,in direct marketing,a