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    Retail Management Study Set 1
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    Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
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    A Major Disadvantage to the Use of a Blind Mailing
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A Major Disadvantage to the Use of a Blind Mailing

Question 22

Question 22

Multiple Choice

A major disadvantage to the use of a blind mailing is the _____.


A) high mailing-list cost
B) low response rate
C) high paper costs per unit
D) inability to purchase an appropriate list

Correct Answer:

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