Multiple Choice
A catalogue retailer that sells fleece-lined outerwear knows its target market includes people who work outdoors year-round as well as people who engage in winter sports.The catalogue retailer could mail personalized catalogues to prospects who were subscribers to a journal for people actively involved in the lumber industry.In this way,the catalogue retailer could use one-to-one marketing to do which of the following?
A) reinforce purchase decisions
B) cross-sell
C) retain loyal customers
D) induce product trial
Correct Answer:
Verified
Correct Answer:
Verified
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