As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate
Multiple Choice
As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.Where is the information about past donors stored?
A) in the organization's data mine
B) in the organization's database
C) in the organization's information repository
D) in the organization's spreadsheet
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Transactions do not provide any information beyond
Q17: A catalogue retailer that sells fleece-lined outerwear
Q19: What would an on-line retailer use to
Q22: Suppose a firm builds long-term relationships with
Q23: According to the text,which of the following
Q24: L.L.Bean,Inc.has been reducing the number of catalogues
Q25: In 1981,the producers of Butterball Turkey opened
Q29: For a CRM system to be effective,customer
Q76: RFM analysis is used to delete unnecessary
Q89: As a predictive tool,data mining has limited