Multiple Choice
Volvo has a concept car website that caters to car enthusiasts who might want to see concept cars evolve into real-life products.A "Forum" section allows people to submit opinions and questions-enabling Volvo to gauge consumer reaction to new ideas.
-Refer to Volvo.What does CRM give Volvo the opportunity to do?
A) retain loyal customers
B) enhance its database
C) reinforce customer purchase decisions
D) design targeted marketing communications
Correct Answer:
Verified
Correct Answer:
Verified
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