Multiple Choice
In 1981,the producers of Butterball Turkey opened the Butterball Turkey Talk-Line.Created to assist struggling chefs with preparing the holiday bird,the Butterball Turkey Talk-Line was initially staffed with six home economists who responded to 11,000 phone calls in its first year.The Butterball Turkey Talk-Line is known as "the granddaddy of all help lines." Today the staff of 45 home economists and nutritionists responds to over 100,000 questions each November and December.In keeping with its history of technological advances,Butterball launched butterball.com in 1995,one of the first consumer websites,complete with turkey preparation tips and favourite recipes from the Butterball kitchens.Butterball Turkey's commitment to providing premium products and renowned customer service has prevailed as a long-standing tradition to call on,not just at the holidays,but all year long.
-Refer to Butterball Turkey.What are Butterball's touch points?
A) its emotional-appeal commercials
B) its human resources department
C) its new product innovations
D) its help line and its website
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Explain the importance of interaction in a
Q90: What is a central repository for data
Q91: Why does CRM concern some Canadians?<br>A) the
Q92: Hudson's Bay Company in Canada operates The
Q93: As flextime,consulting,telecommuting,and downsizing make it more difficult
Q95: Subaru Canada added an outdoor life section
Q96: When Amazon.ca asks visitors to its website
Q97: Volvo has a concept car website that
Q98: What do CRM systems use to enable
Q106: The success of CRM can be directly