Until the Mid-1990s,MGP Ingredients Sold Ethanol and Animal Feed

Multiple Choice

Until the mid-1990s,MGP Ingredients sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches.The company was able to use existing manufacturing equipment to develop these food additives in response to the growing popularity of the Atkins Diet and similar food regimens.The realization that MGP could use the popularity of the Atkins Diet as a catalyst for success would have occurred in which stage of the new-product development process?

A) developing a business analysis
B) establishing the new-product strategy
C) exploring opportunities
D) screening and concept testing