Multiple Choice
The maker of Lysol disinfectant tested consumers' reactions to the company's Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.What is this an example of?
A) a simulated (laboratory) market test
B) a use test
C) an adoption-rate test
D) a concept test
Correct Answer:

Verified
Correct Answer:
Verified
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