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The Maker of Lysol Disinfectant Tested Consumers' Reactions to the Company's

Question 72

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The maker of Lysol disinfectant tested consumers' reactions to the company's Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.What is this an example of?


A) a simulated (laboratory) market test
B) a use test
C) an adoption-rate test
D) a concept test

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