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Landingham Laboratories Has Decided to Introduce Its New Over-The-Counter Antibiotic

Question 140

Multiple Choice

Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities,and to closely monitor the reactions of potential customers to the product and its marketing program.What is this called?


A) dual distribution
B) laboratory testing
C) test marketing
D) use test

Correct Answer:

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