Canesta Has Developed a Virtual Keyboard Out of Light to Be

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.During which stage of its new-product development process would a group have been assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability?

A) business analysis
B) idea generation
C) screening
D) test marketing