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One of the Following Typically Entails Showing Members of the Product's

Question 142

Multiple Choice

One of the following typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.Which of the following is being described?


A) simulated (laboratory) market test
B) adoption-rate test
C) concept test
D) consumer juried test

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