Joseph Confectionery Has Decided to Start Marketing a Line of Christian-Oriented

Multiple Choice

Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name.The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success.As a marketing consultant,you inform the candy maker that branding can do all of the following EXCEPT which one?

A) possibly yield a larger market share
B) aid in positioning
C) encourage consumer repeat purchasing
D) ensure a higher margin of profit