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    What Refers to Brands Where at Least 20 Percent of the Product
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What Refers to Brands Where at Least 20 Percent of the Product

Question 156

Question 156

Multiple Choice

What refers to brands where at least 20 percent of the product is sold outside the home country?


A) master brand
B) equity brand name
C) ethnocentric trademark
D) global brand

Correct Answer:

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