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    Exam 8: Product Concepts
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    Brand Names Such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's Are Likely to Have
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Brand Names Such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's Are Likely to Have

Question 158

Question 158

True/False

Brand names such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's are likely to have more brand equity than brand names such as Viking,Zojirishi,Shimano,and Thule.

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