Multiple Choice
What is the term for the characteristics of individuals,groups,or organizations that marketers use to divide a total market into segments?
A) Differentiation guides
B) segmentation bases
C) responsiveness quotients
D) accessibility quotients
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: Hildy Webb and LaTishe Brown own Creative
Q4: One of the causes of the growth
Q5: You are an advertising manager for a
Q6: The Pontiac Piranha was billed as a
Q7: Mattel is trying several Different strategies to
Q8: President's Choice dry dog food is sold
Q9: Pharmaceutical firms market many brands of cold
Q10: Kraft Foods plans to tailor different ads
Q11: The advertisements for Torengos tortilla chips that
Q135: What is benefit segmentation? For toothpaste,list six