Multiple Choice
Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 Different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.What type of segmentation does the store use?
A) Geodemographic
B) Psychographic
C) Demographic
D) Ethnic
Correct Answer:

Verified
Correct Answer:
Verified
Q43: Clorox targets individuals who buy lots of
Q78: Which strategy entails selecting one segment of
Q80: Pharmaceutical firms have introduced new over-the-counter antacids
Q81: Which of the following do marketers use
Q82: You are the marketing manager for a
Q84: A manufacturer of blankets knows heavy 100
Q88: What is one of the potential disadvantages
Q140: Multisegment targeting offers many benefits to firms,as
Q151: What is the family life cycle (FLC)?
Q201: To be useful,a segmentation scheme must produce