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    Exam 6: Segmenting and Targeting Markets
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    What Is One of the Potential Disadvantages Associated with a Multisegment
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What Is One of the Potential Disadvantages Associated with a Multisegment

Question 88

Question 88

Multiple Choice

What is one of the potential disadvantages associated with a multisegment strategy?


A) inadequate demand
B) cannibalization
C) loss of synergy
D) lower profits

Correct Answer:

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