Multiple Choice
The public transportation system in a major city conducted a survey that revealed respondents could be assigned to one of four categories: (1) people who never used mass transit, (2) people who used mass transit in the past but not now, (3) people who used mass transit occasionally,and (4) people who used mass transit regularly.These groups have significantly different perceptions about transportation alternatives.What type of segmentation is this?
A) benefit
B) demographic
C) usage-rate
D) economic
Correct Answer:

Verified
Correct Answer:
Verified
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