Multiple Choice
Terri LaVoile operates a plumbing and electrical supply store.He has categorized its business customers by their purchasing strategy.LaVoile has found it much easier to serve and satisfy one group who usually recontact familiar suppliers and place an order immediately if product and delivery requirements are acceptable.What is this group?
A) adaptors
B) adopters
C) satisficers
D) innovators
Correct Answer:

Verified
Correct Answer:
Verified
Q153: Hotels that cater to frequent business travellers
Q154: A mobile home manufacturer has decided to
Q159: Which of the following is one of
Q160: The public transportation system in a major
Q161: According to one criteria,a selected segment must
Q162: E&V Bridal Studios is a wedding consulting
Q163: All of the following environmental forces influence
Q184: Clearing Skies Press published a book by
Q191: One reason marketers use market segmentation as
Q205: An HGTV television show called Designing for