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    Marketing Study Set 12
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    Exam 6: Segmenting and Targeting Markets
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    After Selecting a Market for Study,and Choosing a Basis for Segmenting
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After Selecting a Market for Study,and Choosing a Basis for Segmenting

Question 51

Question 51

Multiple Choice

After selecting a market for study,and choosing a basis for segmenting that market,what is the next step?


A) Design a marketing mix.
B) Implement and maintain a marketing mix.
C) Select target markets.
D) Select segmentation descriptors.

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