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For the Launch of Its New 1-Series Sports Coupe in North

Question 55

Multiple Choice

For the launch of its new 1-series sports coupe in North America,BMW has targeted young urban male professionals with income in excess of $50,000 per year.BMW is basing its segmentation on which variable?


A) Demographic
B) Psychographic
C) usage occasion
D) geographic

Correct Answer:

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