When Ford Motor Company Launched an On-Line Effort to Market

Multiple Choice

When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.What did Ford engage in once it created profiles of customers who responded to its on-line campaign and determined how to individualize its promotions?

A) traditional mass marketing
B) one-to-one marketing
C) e-commerce
D) market aggregation