Multiple Choice
What happens when a firm uses a concentrated targeting strategy?
A) It can concentrate on one generalized product to fit the mass market,maximizing sales volume.
B) It can offer a highly specialized marketing mix.
C) It can reach customers in two or more segments that might otherwise be missed.
D) It can avoid the danger of putting all resources in one micromarket.
Correct Answer:
Verified
Correct Answer:
Verified
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