Multiple Choice
Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting and about six a year that are sold for military transport purposes.
-Refer to Airplanes.What type of targeting strategy is Ayers using?
A) unDifferentiated targeting
B) multisegment targeting
C) market Differentiation
D) concentrated targeting
Correct Answer:
Verified
Correct Answer:
Verified
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