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Mirage Resorts in Las Vegas Has a System That Allows

Question 95

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerk's instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.What is the resort practising?


A) spamming
B) one-to-one marketing
C) transactional marketing
D) wireless marketing

Correct Answer:

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