Multiple Choice
Mirage Resorts in Las Vegas has a system that allows hotel clerk's instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.What is the resort practising?
A) spamming
B) one-to-one marketing
C) transactional marketing
D) wireless marketing
Correct Answer:

Verified
Correct Answer:
Verified
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