Solved

In a Study by General Motors,consumer Perceptions of the Five

Question 94

Multiple Choice

In a study by General Motors,consumer perceptions of the five GM automobile divisions (Buick,Cadillac,Chevrolet,Oldsmobile,and Pontiac) were plotted to show the locations of products in the minds of present or potential customers.What were they plotted on?


A) a perceptual map
B) a product Differentiation graph
C) a target market chart
D) a predictive model

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q20: What is a segmentation base (or segmentation

Q89: John Sichner,editor and publisher of Beverage Digest,a

Q90: What happens when a firm uses a

Q91: Business marketers focus on four broad market

Q95: Mirage Resorts in Las Vegas has a

Q98: For many years,if car owners wanted to

Q99: For many years,if car owners wanted to

Q133: Name and briefly describe four bases that

Q147: After the market segmentation process,the marketing manager's

Q198: Markets can be segmented using a single