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What Could Jell-O Use to Determine If Consumers Perceive a Void

Question 183

Multiple Choice

What could Jell-O use to determine if consumers perceive a void in snacks that are easy to handle and wholesome and if customers thought Jell-O Pudding Pops would fill that void?


A) product positioning
B) an internal marketing audit
C) a perceptual map
D) predictive modelling

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