DCS Corporation Is a Company That Makes Barbecue Grills

Multiple Choice

DCS Corporation is a company that makes barbecue grills.It has expanded into high-priced,multipurpose grills for people who want to be able to cook all their food outside.Facing little competition,DCS designed an excellent line of specialty grills,had good distribution,used effective promotion with this market,and within four years had a respectable market share.Yet financial losses every year have caused DCS to decide to drop this line.The reason could be that this market segment,relative to the resources devoted to it,lacked which of the following?

A) causality
B) substantiality
C) identifiability and measurability
D) accessibility