Multiple Choice
Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home.It is an advice book for new fathers.
-Refer to Clearing Skies.What is the book positioned on the basis of?
A) product class
B) family-life cycle
C) use or application
D) product user
Correct Answer:

Verified
Correct Answer:
Verified
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