After Dividing His Catering Customers into Three Segments Based on Income

Multiple Choice

After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kai Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.What did Kai engage in?

A) Differentiating his market segments
B) positioning his products to his market segments
C) profiling and analyzing his segments
D) concentrating his marketing mix on the most profitable marketing segments