Multiple Choice
What is product positioning?
A) the process of pricing the product to be at a competitive level with other brands on the market
B) the process of finding the correct location for retail outlets to sell a product category
C) the process of finding the right channel of distribution for a product
D) the process of creating the desired image of the firm's product with respect to its competition
Correct Answer:

Verified
Correct Answer:
Verified
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