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    Marketing Study Set 14
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    Exam 7: Segmenting and Targeting Markets
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    Allyson Has a Small Business That Creates Personalized Gift Baskets
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Allyson Has a Small Business That Creates Personalized Gift Baskets

Question 52

Question 52

True/False

Allyson has a small business that creates personalized gift baskets and is now in the process of identifying groups of buyers that have relatively similar product needs.She is engaged in the process of market segmentation.

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