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What Is Customer Satisfaction

Question 72

Multiple Choice

What is customer satisfaction?


A) a service best handled by the company's customer service department staffed with qualified customer complaint handlers
B) your customers' evaluation of your goods and services in terms of whether those goods and services are of the highest quality possible
C) your customers' evaluation of your goods and services in terms of whether they have met the customers' expectations of the best price possible
D) your customers' evaluation of your goods and services in terms of whether they have met the customers' needs and expectations

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