What Does the Marketing Concept Include

Multiple Choice

What does the marketing concept include?

A) focusing on competitors' offerings to the marketplace and developing items of equal quality but at a lower price for its customers
B) focusing on competitors' offerings to the marketplace and developing higher quality offerings for customers
C) achieving short-run profit goals for the organization in order to keep prices as low as possible for its customers
D) integrating all of the organization's activities,including production,to satisfy customer wants